Advertising Disclosure
Last updated: January 30, 2026
Our Commitment to Transparency
At Greyhelm, we believe in complete transparency regarding any financial relationships that might influence the content on our website. This Advertising Disclosure explains how we may earn revenue through advertising, affiliate partnerships, and sponsored content, and how we maintain editorial integrity while doing so.
Affiliate Relationships
We want you to understand how affiliate marketing may factor into our business model and content.
What Are Affiliate Programs?
Affiliate programs allow us to earn commissions when visitors click on certain links and make purchases or sign up for services. These programs help support our business operations and enable us to provide valuable information and services to our audience.
How We Participate
We may participate in affiliate programs for accounting software, real estate tools, financial services, and other products or services relevant to property management and real estate accounting. When we include affiliate links on our website, we may receive compensation if you choose to make a purchase through those links.
No Additional Cost to You
Importantly, using our affiliate links does not cost you anything extra. The price you pay remains the same whether you use our link or go directly to the provider. The commission comes from the merchant, not from your pocket.
Editorial Independence
Our participation in affiliate programs does not influence our professional opinions or recommendations. We recommend products and services based on their merit, usefulness, and relevance to our clients' needs, not based on commission rates.
Sponsored Content
From time to time, we may feature sponsored content on our website or in our communications.
Clear Identification
Any sponsored content, paid promotions, or advertorial materials will be clearly labeled as such. We use designations like "Sponsored," "Paid Partnership," "Advertisement," or similar language to ensure you can easily identify paid content.
Content Standards
While we may receive compensation for sponsored content, we maintain editorial control and only partner with brands and services that align with our values and meet our quality standards. Sponsored content must be relevant to our audience and provide genuine value.
Honesty in Reviews
If we review products or services from sponsors, we commit to providing honest, balanced assessments. We will disclose both strengths and limitations to help you make informed decisions.
Authenticity Guarantee
We do not fabricate testimonials, exaggerate benefits, or misrepresent sponsored products or services. All claims made in sponsored content are verified and substantiated.
Third-Party Advertising
We may display third-party advertisements on our website through various advertising networks and platforms.
Display Advertising Networks
We may use advertising networks to display relevant advertisements to our visitors. These networks use cookies and tracking technologies to understand your interests and show you personalized advertisements across the web.
Behavioral Targeting
Some advertising on our website may be targeted based on your browsing behavior, interests, and demographics. This practice, known as behavioral advertising or interest-based advertising, helps ensure you see advertisements that are more relevant to you.
Cookie Usage for Advertising
Advertising networks may place cookies on your device to track your browsing activity and deliver targeted advertisements. You can manage your cookie preferences through our Cookie Policy page or your browser settings.
Ad Personalization Practices
We participate in personalized advertising programs that use data about your visits to our website and other websites to show you relevant advertisements. This helps us provide a better user experience while supporting our business operations.
Third-Party Ad Policies
Third-party advertisers have their own privacy policies and data collection practices. We are not responsible for the content of third-party advertisements or the practices of advertising networks. We encourage you to review the privacy policies of any advertisers whose ads you interact with.
Product Recommendations
When we recommend products, services, or tools on our website, we do so based on professional experience and genuine assessment of value to our audience.
- We only recommend products and services we believe provide value to real estate professionals
- Our recommendations are based on functionality, reliability, and relevance to accounting needs
- We may have affiliate relationships with some recommended products, which will be disclosed
- Recommendations reflect our honest professional opinion, regardless of compensation
- We continuously evaluate and update our recommendations based on performance and feedback
Financial Relationship Transparency
We believe you have the right to know about any financial relationships that might influence our content or recommendations. Here's what you should know:
Direct Disclosure
When we have a financial relationship with a product or service we mention, we disclose this relationship clearly at or near the point of mention, not just in a general disclosure page.
Material Connections
We disclose any material connections, including financial relationships, that might affect the credibility of our endorsements or recommendations. This includes affiliate commissions, referral fees, or other compensation arrangements.
No Hidden Agendas
We do not accept compensation to promote products or services in a misleading way. Our primary obligation is to provide accurate information and honest recommendations to our audience.
User Rights and Controls
You have rights and options regarding advertising and data collection on our website.
Cookie Management
You can manage your cookie preferences, including advertising cookies, through our Cookie Policy page. You can opt out of advertising cookies while still enjoying essential website functionality.
Opt-Out Procedures
You can opt out of personalized advertising by adjusting your browser settings to block third-party cookies or by using industry opt-out tools. You can also adjust your advertising preferences through advertising network opt-out pages.
Data Collection for Advertising
We collect limited data for advertising purposes, primarily through cookies and similar technologies. You have the right to know what data is collected and how it's used, which is detailed in our Privacy Policy.
Rights Under Privacy Regulations
Depending on your location, you may have additional rights under privacy regulations regarding advertising data collection. These rights may include access to your data, deletion requests, and the right to object to certain processing activities.
Regulatory Compliance
We are committed to complying with all applicable advertising disclosure regulations and guidelines, including:
- Federal Trade Commission (FTC) guidelines on endorsements and testimonials
- FTC guidelines on native advertising and sponsored content disclosure
- Consumer protection laws regarding deceptive advertising practices
- Data protection regulations governing advertising and tracking technologies
- Industry self-regulatory standards for online behavioral advertising
We regularly review our advertising practices to ensure ongoing compliance with evolving regulations and industry standards.
Our Commitment to You
Above all, we are committed to:
- Providing valuable, accurate information to our audience
- Maintaining editorial integrity regardless of financial relationships
- Being transparent about our business model and revenue sources
- Clearly disclosing any financial relationships that might influence content
- Prioritizing your interests and trust above short-term financial gains
- Upholding professional standards in all our communications and recommendations
Your trust is paramount to us. We will never compromise the quality or honesty of our content for financial gain.
Changes to This Disclosure
We may update this Advertising Disclosure from time to time to reflect changes in our advertising practices or to comply with new regulations. Material changes will be indicated by updating the "Last Updated" date at the top of this page. We encourage you to review this disclosure periodically to stay informed about our advertising relationships and practices.
Questions and Feedback
If you have questions about our advertising relationships, disclosure practices, or any specific content on our website, we welcome your inquiries. Your feedback helps us maintain transparency and improve our practices.
Email: [email protected]
Website: greyhelm.world
Contact Form: Visit our Contact page to send us a message
We appreciate your trust in Greyhelm and are committed to maintaining that trust through transparent communication about our advertising practices.